Otja started out as Little Otja, a home decor brand for children and parents. With colorful illustrations of Otja the rabbit and his friends from the Pine Forest, Little Otja products were intended for design-conscious people, emphasising storytelling and environmental awareness.
As time went by, more and more adults bought Little Otja items for themselves. And little by little, we’ve expanded our range to include products for grown-ups. We want to develop this idea further in the future, so we’ve launched a new product line, focused entirely on lifestyle and home decor items for adults — Otja. Still, Little Otja remains our line for kids, and we will continue to pour our hearts into it.
We've always been driven by values and they’ve guided us in creating the Little Otja story.
Design Our products are based on high-quality design and our characters possess a childlike simplicity that sparks the imaginations of kids ... and kids at heart.
Content Our animals live in the Pine Forest, a world pretty much like our own, except that the time passes a bit more slowly over there and that the air is just a bit cleaner. These aren’t huge differences by any means, but they do make life in the Forest much nicer.
Change-Driven Otja likes to think about the world and ponder the mysteries of life. He just loves to share his ideas with children. He’ll share them with you too, if you lend him your ears.
Nature-Friendly We care about the world we live in. That’s why we try to use high-quality natural materials and local manufacturing whenever we can. We do not want to put any extra stress on the environment — so that the air in the Pine Forest can stay clean.